Sales Analysis

McCormick currently outsources the growing of its herbs and spices to companies through out the U.S. and Central America.  By doing this they are able to save up to 30% in cost of labor and resources.  McCormick is thinking about Marketing to Japan. After doing research they found that 65% of Japanese people eat American food and 53% use dried spices when cooking.  The VP of Marketing sought out to find out is there a Market for Japanese people that both like American food and that use dried herbs and spices given that they know 12% of the population neither likes American food nor uses dried spices.

Likes to Eat American Food
Uses		Yes	No
Dried	Yes	.30	.23	.53
Herbs	No	35	.12	.47
And Spices		.65	.35

With 30% of the Japanese population believed to both like American food and use dried herbs and spices the Marketing manager decided that it would be a good idea to do Marketing in Japan.